On August 27-29, Shanghai hosted a large-scale event dedicated to the cable and wire industry — WireShow 2025 with the official support of the Shanghai Electric Cable Research Institute Co. (SECRI). The event was held at the New International Exhibition Center (SNIEC) in China.

The WireShow participants are the largest players in the Chinese cable market, manufacturers and consumers of cable products, equipment, compounds and flame retardants. 

The event brought together more than 750 exhibitors from China and other countries this year. The number of visitors reached more than 40,000 people from more than 90 foreign countries and regions, and the exhibition area was 57,500 m.

The scale of the WireShow was especially emphasized by the presence of five pavilions (E1-E5), in which all exhibition activities were held: booth expositions, conferences and scientific, technological sessions.The Booth E5A42 of Brucite+ Group of companies was located in pavilion E5, in the additives zone.

The WireShow 2025 attracted the attention of foreign experts of the wire and cable industry, as well as professionals from the People’s Republic of China, comprehensively demonstrating the latest trends in the development of the industry and innovative technological achievements in the same field. 

During Wire Show 2025, the Brucite+ group of companies presented EcoPiren and MagPro products used in the production of cable products (HFFR, PVC), rubber cables and engineering plastics.

The results of participation increased the interest of professionals, technical experts of the cable industry in the presented products. Visitors came to the booth to ask about product characteristics, application features and technical advantages. Moreover, mutually beneficial agreements have been reached for the use and further distribution of the MagPro and EcoPiren product line.

Brucite+ team notes that the Wire Show 2025 is a promising international platform for the exchange of advanced knowledge, technology and innovative developments in the cable industry in the People’s Republic of China. 

From geology to innovation,
Brucite+